Our fourth Cloud Survey takes a closer look at the cloud marketplace, and for the first time, the growing importance of digitization.

Consistent with our past surveys, our respondents represent a broad geographic distribution, with half of our respondents doing business globally.

Key Trends


  • Increasing Regulatory Environment: Data regulations were the biggest concern (with almost half of our respondents specifically focused on data localization
    updates), followed by financial regulations, and regulations on sourcing generally.
  • Continued Convergence: Cloud deals continue to be completed on provider paper with a mix of customer terms. Limitations on liability and indemnification
    provisions for non-customized solutions continue to converge.
  • Complexity: Our respondents use a mix of public and private cloud with multiple vendors. When combined with the increasing regulatory environment, the cloud
    marketplace is becoming increasingly complex.